Similar to Synthesia but with different strengths. HeyGen offers: custom avatar creation from your own footage, voice cloning, lip-sync translation (same video, different languages), and instant avatar — create an avatar from one photo. Free tier gives 1 minute of video. Paid from $24/month. Growing fast for social content, training, and localized marketing videos.
**Key takeaway:** HeyGen = AI video avatars with voice cloning and easy customization.